Overview
“You can’t cross a chasm in two leaps”
The Riversimple Rasa is designed from scratch to be as efficient as possible while being affordable and fun to drive. It weighs under 600kg and does 0-60mph in 9.7 seconds with a 8.5kW fuel cell. But a radical powertrain is just the starting point. The company believes that the only way to meet today’s environmental imperatives is to pioneer a new business model that makes efficiency profitable. Taking a Whole System Design approach to product, business model and governance, Riversimple is probably the only car manufacturer in the world that hopes never to sell a car.
Attend this lecture to find out how Riversimple suggests to revolutionise the car industry to make it greener and more sustainable.